Cadillac Presents Hip Hop Heritage
Cement Cadillac’s cultural cred by spotlighting the brand’s iconic role in hip hop’s narrative, during the 50th anniversary of hip hop. Drive buzz, love, and traffic to the brand’sAudacity of Blackness digital hub.
Cadillac has always stood tall as a symbol of luxury, aspiration, and urban elegance for the Black community. The brand’s unmistakable presence in hip hop lyrics and videos isn’t coincidence… it’s legacy.
As hip hop turned 50, we tapped into this shared history to celebrate the deep, enduring bond between Cadillac, the culture, and the community, brought to life by none other than hip hop legend MC Lyte.
The campaign ran across a custom network of 58 stations and featured 3 Spotset- produced audio spots, voiced by hip-hop icon MC Lyte, who from behind the wheel of her Cadillac, reflects on her legacy and the brand’s deep roots in hip-hop culture.
- 2024 ANA Multicultural Excellence Award Winner
- 70 million+ impressions
- +241% lift in average monthly site traffic
- Increased Cadillac’s brand visibility relevance among diverse Adults 18+
