P&G Good Everyday
Drive awareness of and engagement with P&G Good Everyday (digital couponing platform). Highlight the benefits of the P&G Good Everyday platform.
For Black History Month, we reimagined a time-honored tradition of clipping coupons for your family as an act of love, passed down through generations. With P&G Good Everyday, we brought that legacy into the digital age, turning everyday savings into something more: a celebration of culture, care, and community. Partnering with beloved parents Devale and Khadeen Ellis and a lineup of trusted DJs, we sparked real conversations about the people and practices that shaped us, and how saving smart is still a powerful form of showing up for your people.
We crafted and executed a culturally resonant, audio-first campaign that spanned radio, digital, and social platforms. A Spotset-produced spot aired across 66 top performing stations nationwide, while trusted DJs in key markets delivered authentic, heartfelt live reads in their own voices. Social and digital media amplified the message even further with clear a call-to-action to deepen engagement and extend reach
- 14 million+ media impressions
- Strong engagement across all media touchpoints (radio, social, digital)
- Reinforced P&G’s connection and commitment to celebrating Black culture in a fresh, modern way
