P&G x ONE Musicfest
Expand the reach and impact of P&G’s ONE Musicfest partnership by scaling visibility beyond the physical festival through national media and on-the-ground buzz.
For culturally connected consumers, festivals like ONE Musicfest are more than events… they’re hotspots of culture, influence, and identity. With over 100,000 fans in attendance, Spotset Radio Network helped P&G tap directly into that energy, building pre-event buzz and keeping the excitement going all the way through the final set.
We rolled out a high-impact radio campaign across 22 regional stations, featuring ticket giveaways, on-air promos, and influencer social posts. The momentum continued on the ground with live DJ remotes from P&G brand activations, amplifying the festival experience in real time.
- Delivered 39 million media impressions (+116% over delivery)
- 16 live remotes on-air from ONE Musicfest (4 per hour), driving anticipation and engagement with P&G activations
- Created a scalable media model now used by multiple brands to amplify cultural partnerships
